Recent Work: GTD recently designed the identity for Arlington County’s VisionZero Traffic Safety Strategy

The nationally-recognized Vision Zero Network defines Vision Zero as, “a strategy to eliminate all traffic fatalities and severe injuries while increasing safe, healthy, equitable mobility for all.” The holistic set of principles known collectively as Vision Zero was first implemented in Sweden in the 1990s. They sought to evolve beyond disjointed, reactive responses to traffic deaths to implement a goals-based, multi-disciplinary approach that shifts the focus from individual incidents to system-wide improvement. While the Vision Zero approach is implemented uniquely in each community, all programs share a set of five core tenets:

• Build and sustain leadership and collaboration
• Collect, analyze, and use data to understand trends
• Emphasize equity and engagement
• Establish urgency and accountability
• Prioritize safe roadways and speeds in all transportation planning and design